We have recently been assigned the duties by VVVVV to build the brand imagery of UTT across the defined TG. It will entail initiating activations to broad-base the tournament amongst prospective participants and fans, create buzz and increase gate receipts for Match Days.
We are already into the Designing and Developing Mode to Deliver BTL ACTIVITIES to target the Youth, Adults and Corporates.
Initiatives will be aimed to INFORM and INVOLVE the TG and increase FOOTPRINTS on SOCIAL MEDIA and FOOTFALLS into the stadium/ match venues....
The mandate for 3PointO will be to engage the audience in the malls to learn about the upcoming edition/ chapter of UTT and LIVE IT all leading to recall, registration and revenue!!